mad:STONE is a new original brand created by Plusmotion based on the concept of tools that have a rough, stone-like texture and that make you fall in love with them. After years of discussions with Mr. Ogomori, the brand director, the brand was launched as a product brand aiming for both functionality and interior design. In these days of stylish and inorganic products, mad:STONE values the tactile feeling of the hand as in the analog age, and will give form to the desire to provide products that people will want to keep touching and using forever.
The new hand grinder under the mad:STONE brand is named after the world’s oldest stone tool, the 3.3-million-year-old “Oldowan stone tool,” which is recognized as the world’s oldest stone tool. The most important function of the grinder, the blade, is equipped with a 10-blade blade with a special structure developed by the company over a period of three years. The particle size distribution was verified many times by a specialized institute to achieve the world’s highest level of uniformity in particle size.
After three years of continuous efforts to develop a mill blade with the world’s highest level of functionality, we have finally succeeded in releasing a new type of mill blade that surpasses the conventional product. Grain size is the most important position in extraction.